About Us
Eri exists because the most important things about a market in Nigeria are not written down anywhere, and someone has to go and see them.
What we do
We go to the places our clients can't be, and we report back what we saw. Nothing is gathered by phone, or bought from a panel.
20k+
Survey responses collected
500+
Agents trained and deployed
16
States worked in, across all 6 zones
150+
Retail outlets audited
300+
Field interviews conducted
5
Years actively in the field
Brands ask us to prove things they can't prove from a spreadsheet. Whether the users are real, whether the product is on the shelf, whether the trade spend was actually spent, whether the money reached the people it was meant for. Our people go out, look, and bring back evidence with a place and a time attached to it.
Meet The Founder
Lola Talabi-Oni
57% of consumers had switched brands. 47% said they choose on consistency, not price or advertising. From 244 retail intercepts across Lagos, Abuja and Port Harcourt.
Meet The Founder
Logor Oluwamuyiwa
57% of consumers had switched brands. 47% said they choose on consistency, not price or advertising. From 244 retail intercepts across Lagos, Abuja and Port Harcourt.
